Joseph Choi, PE
President and Chief Executive Officer

Joseph has over 25 years of experience leading multi-million dollars businesses and programs in IT, Web, Globalization and Localization, Mobile Computing, Supercomputing, Virtual Reality, Scientific Visualization, Business Intelligence, Engineering, R&D, CAD/CAM and Solid Modeling, Training, Business and Product Development, and Staffing and Vendor Management. In his multi-faceted careers in senior leadership positions with companies like GE, Cray Research, FMC, Cisco and JWay, Joseph has developed an in-depth understanding how to match talents with diverse job roles, whether it be full-time employment, contingent labor sourcing, managed project or managed service onshore, near-shore or offshore. Throughout his career, Joseph has been known as an outstanding “people leader” and “king maker,” reflecting his uncanny ability to identify and develop talent, a trait that is immensely valuable for a staffing company. As a California Registered Professional Engineer, Joseph has received a BS degree (Honors) from University of Hawaii and an MS degree from Stanford University and is one course shy of an Engineer degree from Stanford University, which he will finish when he is ready to ride into the sunset!


Liesel Mendoza
Chief Operating Officer

With keen problem solving skills acquired over 25 years in the high-tech industry, Liesel pays sharp attention to strategic as well as tactical elements of a situation. She is a tenacious goal achiever – both a planner and a doer. She has the ability to adapt into a role and excel in execution regardless of the obstacles.

She has held various roles throughout her career – as Programmer/Actuarial Assistant, Programmer/Analyst, MIS Manager, Project Manager, Program Manager, Sales Executive, Presales IT Architect, Business Development Manager, Account Manager, Operations Manager, and COO – in the public sector as well as multinational companies such as Unisys Corporation and Sun Microsystems. She was part of a team influencing the image transition of Sun from a hardware company to a solutions company. While Program Manager for Unisys’ InfoImage (Unix/Windows), she played a key role in winning over $200M worth of government contracts in the Philippines in a span of two years.

Liesel was a consistent scholar in her academic years, gaining a degree in BS Mathematics (Cum Laude) at Scholastica’s College and a Master in Business Administration (Dean’s List) at the Ateneo Graduate School of Business in the Philippines. Post MBA, she took Web Globalization and Public Relations classes at San Jose State Professional Development Center; and Strategic Sales and Marketing classes at Stanford University.

She has a high sensitivity for recognizing and nurturing people’s talents and abilities – giving them the opportunity to tap into their skills, develop them and deliver results. As COO, Liesel always looks for the win-win angle in any situation. She is an excellent negotiator. She is open-minded and strives to successfully meet the needs of all parties involved so everyone can prosper and achieve their respective goals.

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Jerry Paraiso
Chief Marketing Officer

Jerry brings over 30 years of service and senior executive experience creating and driving strategy to build new business and account penetration. As Founder and Managing Director of JWay Group, Inc., he qualified the best opportunities for engagement, cultivated the largest and most strategic corporate accounts, energized and guided the team in pursuit of selling big ticket consulting and technology services solutions across enterprise verticals in technology, finance, wholesale distribution, food, logistics, travel, manufacturing and media. Throughout his entrepreneurial career, he has successfully identified and managed strategic relationships with key business, technology and solution partners to develop and drive worldwide brand and messaging campaigns, successfully integrated the creative, interactive and social media aspects of the marketing and sales space to capture and grow market share.

Jerry’s undergraduate education was in Business Management at the University of the East in the Philippines. He has received certifications from both trade and corporate sponsored courses on a variety of business-related disciplines, i.e. UCLA Anderson School of Business (Entrepreneurship Business Program) Communications, Leadership, Marketing and Total Quality Management.

Jerry lives in Palo Alto, California. He enjoys travel, golf, tennis, scuba diving, skiing, reading and plants.


Danniel Martinez-Iller
Chief Recruiting Officer

Danniel is an expert in vendor / contingent worker management solutions. As such, he brings a wealth of experience to lead SVL in building a next generation contingent labor solution.

He has over five (5) years’ experience as a managed service provider to Cisco Systems, as Program Director. Key areas of expertise are: Vendor Management Services (VMS), Statement of Work (SoW), Spend Management, Requests for Proposals (RFx), Implementations, and Metrics and Key Performance Indicators (KPI) to name a few.

Danniel’s background also includes Business Analysis and Procurement. With over seven (7) years at NASA Ames Research Center, as Senior Business Analyst and prior as Purchasing Manager. Key areas of expertise are: ERP Implementation, Process / Data / System Mapping, Finance, Operations, and Training.